One identity across the website and both apps: a wordmark with the bars mark, a single sky-blue accent, a single sans everywhere, and a voice that says things plainly.
Cue set in Figtree beside the bars mark, the same five capsules as the app icon. Same word, same mark, on paper, on ink, on surface.
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Near-black ink on a near-white canvas, light neutral surfaces, and a single sky-blue accent that carries every action. It fills as a gradient, lifting at the top left and sinking at the bottom right. No second accent, no warmth in the paper.
The accent. Buttons, links, and dots.
The gradient’s lift, decorative glows, on-dark marks.
Accent text and links, where a light sky would fail contrast.
Text and dark statement blocks.
The pure white canvas.
Off-white surfaces
Every divider
Secondary text
Small captions
Just ask.
One face for every headline, set bold and tight. Emphasis words take the sky accent. Calm and human, never shouty.
Aa Bb Cc 0123456789
Tap ⌘
The same face for body, UI, and the uppercase micro-labels, shortcuts, and keycaps.
Aa Bb Cc 0123456789
The accent marks primary actions and the odd highlight, and little else. Everything else is ink on paper, so placement carries the emphasis, not a spread of color.
Surfaces are soft off-white cards with a gentle shadow and an inset highlight, floating over a pure white canvas. Depth is quiet, never heavy.
12px on buttons, 18px on cards, a full pill on the nav. Nothing is sharp. The look is calm and rounded, not stark.
Eyebrows, keycaps, and captions are set uppercase with wide tracking in Inter. They never set a paragraph or a headline.
Cue is set in Figtree beside the bars mark: five capsules, the middle one tallest, the same shape as the app icon. There is no mascot and no icon character to recolor or rotate.
The voice is confident and concrete, sentences over fragments, no hype adjectives, and no em dashes, ever. Read a sentence out loud; if you would not say it, do not write it.
The best specimen is the product. Free on macOS, with a 14-day Pro trial.
